Ten years ago, just as I was getting Buckhead.com established as a community news source, I decided that we needed to create a compelling brand for the Buckhead community. I enlisted the talents of renowned brand designer, Terry Slaughter. Terry’s reputation for place-making was stellar, with his work including the Alys Beach brand and the ubiquitous “30A” bumper sticker.
Terry and I spent hours immersed in conversations about the community and my vision for Buckhead.com. His enthusiasm for the project was evident, and after these discussions, he returned to his Birmingham office to begin his work. A few months later, he returned and unveiled the Buckhead brand. The design perfectly captured the essence of Buckhead: a simple “BH” crest within a shield, subtly incorporating the hint of the buck’s head that adorned Irby’s Tavern in the late 1800’s, the original source of our community’s name.
This crest became the brandmark for both Buckhead.com and later, The Buckhead Paper. We distributed a limited number of window stickers in those early days, but we have now included a complimentary Buckhead window sticker in each of the 49,000 printed copies of The Buckhead Paper! Show your pride in our community by displaying it on your car or anywhere else you choose. Every time you see it, be reminded of the elegant mantra Terry penned about the spirit of Buckhead:
The spirit of Buckhead points in one direction. It is an undeniable truth. The spirit of Buckhead has always pointed forward. This is the way it has been, and perhaps this is the way it will always be. The spirit of Buckhead heads forward. You see it in the way we work, and you see it in the way we play. You see it in the way we nurture our children, and you see it in the way we nurture our gardens. You see it in the way we care for our homes, and you see it in the way we care for our schools. The quest is always pointing forward. Whether it’s our businesses, the arts, or the entertainment, the bar is always rising higher. The reach is always extending further. The search is for excellence and beauty and grace and vibrancy. This is Buckhead. We are a community, but we are a community of individuals. We are diverse, we are dynamic, we are discerning, we are builders. We are connected to one another with a common bond. A common dream. A common quest. Pointing life in one direction.
Terry Slaughter
Forward.
With excellence.
Grace.
Beauty.
Compassion.
One dream.
One goal.
One quest.
Heading forward.
Always.
