While the office market is struggling to fill towers in the new work-from-home era, a new 135,000 square foot office building has just opened in Buckhead, and at first glance appears to be a success from day one.
2827 Peachtree is a new 6-story office building in the Garden Hills neighborhood on a site that once housed neighborhood mainstays such as the Garden Hills Cinema and Fantasyland Records. A fire in 2013 burned down several storefronts, paving the way for this new development.
It seems that the building’s amenities have struck an attractive chord with several companies having already moved in to the new building. The Atlanta Business Chronicle reports that 92% of the space is already leased. Early tenants include GBC Bank, Novare Group, Arkadios Capital, James Bates Brannan Groover LLP, and Harry Norman Realtors. Most serving the commercial real estate and development industry.
The Garden Hills location is convenient to the central Buckhead Village District, and just 15 minutes to downtown Atlanta. Next door you will find La Fonda Latina and Fellini’s Pizza, the lone surviving storefronts of that 2013 fire. The parking deck for 2827 Peachtree practically surrounds these two neighborhood icons.
Tenants will surely get their fill of pizza and latin food from the neighbors, but the developers are planning to offer dining options inside the building. Marketing materials for 2827 Peachtree promise a “chef-driven, full-service French bistro” with seating for 110, plus a bar and private dining area. The ground level offers 11,000 square feet of restaurant space and another 1,500 square feet of retail space. At the time of this writing, the building has 7,000 square feet of restaurant space available for lease. A representative from Brand Properties declined to provide any further details.
A 7,000 square foot fitness studio on the second floor provides yet another draw for the new building. The gym includes cardio and strength training equipment, a yoga/aerobics studio, lockers and showers, and on-site personal trainers.
An executive boardroom on the sixth floor has a full catering kitchen, and a private rooftop terrace with sweeping Buckhead views.
By the numbers, the building includes 125,000 square feet of office space and 10 executive suites. Other amenities include private balconies, covered motor court with valet parking, parking deck with direct floor access, and on-site car detailing. Designed by Atlas Collaborative, the building features strong architectural interest while fitting in well with the established neighorhoods that surround it. The project was a joint venture between Brand Properties LLC, Highwoods Properties Inc. and Batson-Cook Development Co.
The Weezie towel company is is a great Buckhead success story. Tuxedo Park native Lindsey Johnson and her business partner Liz Eichholz brought their internet business into the real world when they opened a holiday pop-up shop at St Andrews Square in October 2021. The community embraced the new business and they decided to put down permanent roots.
As the store prepares its two-year anniversary, Weezie has begun hosting a series of in-store parties and events. When I attended the first Weezie book club meeting this summer, I was delighted by the store and the staff, and was pleasantly surprised by the community’s support for the event.
On July 20th, the Weezie towel company held their first book club with Avery Carpenter Forrey’s Social Engagement. As a Weezie customer before there flagship shop in Buckhead ever opened, I admit I was skeptical.
First of all, co-founders Liz Eichholz and Lindsey Johnson picked the quietest time of summer—two weeks after July Fourth and two weeks before school started—when the Buckhead community vanishes. Who’d be attending besides my two friends and me?
Also, would we just stand among the lovely displays? Could a towel shop even reach literary readers? And what about the wicked storm brewing? Suddenly, the event felt impossible.
Honestly, it all came down to this, How could a towel shop pull off a book club?
The storm grew moodier, the angry clouds lowered. The first thunder roared.
I stepped into the shop and found rows of beautiful white wooden chairs. Avery’s books sat alongside petit fours, savory hors d’oeuvres, three varietals of wine, and bespoke cookies with book cover overlays.
A lively crowd of forty-five quickly gathered. The place became abuzz. We drank and ate and laughed. Waiting at each seat was an oversized tote of Weezie goodies. The night just kept on giving.
We sank deep into our seats, cozied by the beautiful surroundings and great discussion.
We forgot about the storm. Forgot until the door blew open and two weary readers stepped in, drenched beyond measure. The jovial staff welcomed them with fluffy towels and wide smiles. Liz and Lindsey created the perfect towel; soft and luxurious, rounded corners, hook for hanging. They’ve become more than towels, their offering is ever-expanding.
Two hours passed like eleven minutes. None of us wanted to leave.
Departing, I spied something new, plush slippers. Oh good, a reason to return, it’s an absolute feel-good place. Liz and Lindsey just seem to do everything right.
Weezie is in Andrews Square at 56 E Andrews Drive.
The spirit of Buckhead heads forward. This is the way it has been, and perhaps this is the way it will always be. The spirit of Buckhead points forward. You see it in the way we work, and you see it in the way we play. The reach is always extending further. The search is for excellence and beauty and grace and vibrancy.
We are a community of individuals. We are diverse, we are dynamic, and we are discerning. We are builders. We are connected to one another with a common bond. A common dream. A common quest. Pointing life in one direction. Forward.
