A notable retail space along Peachtree Road adjacent to The Charles condominium building will serve as a new flagship showroom for an upscale home material manufacturer and retailer. Porcelanosa, a Spanish manufacturer of high-end home surfaces and retailer of fixtures and other design elements, will open its new Atlanta showroom at 3081 Peachtree Road on Oct. 3. The significant corner retail space has been effectively vacant since last summer after its previous tenant, furniture retailer Mitchell Gold + Bob Williams, abruptly filed for bankruptcy.
The prominent location occupies space at the intersection of West and East Paces Ferry Road along Peachtree Road adjacent to The Charles residential development, One Buckhead Plaza, the St. Regis hotel, and extensive retail options.
Porcelanosa’s showroom spans over 7,000 square feet
“This is going to be one [of Porcelanosa’s] biggest showrooms in the U.S.,” Aitor Viera, Porcelanosa’s Atlanta sales manager, said. “It is an iconic corner in the city, and it will provide user a real feeling of Porcelanosa. We know Buckhead is an area of the city we have to be [in]. There are lots of related businesses that can attract traffic, and we understand that Atlanta is a place where a business of any model wants to be. Our Buckhead store reflects our belief in Atlanta’s potential and our dedication to providing top-notch products to designers, architects, and residential clients.”
Porcelanosa’s showroom spans over 7,000 square feet. Viera said it will feature three display kitchens and nearly 30 “ambient” displays of the company’s offerings. The displays, he said, will feature furniture and decorations alongside Porcelanosa’s products, showcasing how they would appear in the home rather than simply displaying just the surfaces or other materials. Porcelanosa offers a range of tiles, stonework, LVP flooring, laminates, millwork, and other products, intending to be a “one-stop store” for design projects. The store will feature a comprehensive range of products, including large format tiles and contemporary kitchen and bathroom solutions, aligned with the increasing demand for versatile design options, Viera said.
The company, which caters to both residential and commercial spaces, organizes its own distribution, Viera said, allowing customers to order directly from the company and have products shipped to their project location without dealing with a third party.
“The vision [for the Atlanta showroom] is to have a big space where people can walk through and see a lot of our ‘big’ formats of tiles and other materials,” Viera said. “Now we have a way to display them.”
Showroom revives 3081 Peachtree Road retail space
Porcelanosa’s Atlanta showroom replaces the former Mitchell Gold + Bob Williams retail location at 3081 Peachtree Road. The North Carolina company was founded in 1989 and bought by an equity firm in 2015. In August 2023, the company unexpectedly announced its bankruptcy and closed its 24 showrooms, including the 3081 Peachtree Road retail space in the heart of Buckhead. Over 500 workers were reportedly laid off companywide.
Home furnishing company Surya acquired Mitchell Gold + Bob Williams following its bankruptcy. Surya announced in August that it would “relaunch” the company this fall. Specifically, Surya announced it would “bring back” 50 pieces of Mitchell Gold + Bob Williams’ furniture designs on a “made-to-order, trade-only” model.
