Lenox Marketplace now bears a new moniker — The Block At Phipps — but the updates to the 9.4-acre retail center on Peachtree Road go beyond its name. Construction begins soon to revitalize the shopping area opposite Phipps Plaza that includes Dick’s Sporting Goods, Target, L.A. Fitness, and more. Selig Enterprises, which purchased Lenox Marketplace in 2020 and is a notable firm in the Buckhead real estate market, aims to create a “vibrant, walkable retail district” with a suite of upgrades to the retail destination. The renovation project is slated to begin soon with completion expected by the end of this year.
“The goal is to create a more walkable, inviting retail experience,” Shirley Gouffon, senior vice president at Selig Enterprises, said. “The vision includes new merchandising along with thoughtfully designed façade improvements and enhanced pedestrian connectivity with approximately 50,000 square feet of flagship retail and restaurant space.”
The Block emphasizes connectivity with ‘European’ alleyway
The project is highlighted by a new open-air corridor that will join the sidewalk along Peachtree Road to the parking deck to enhance connectivity in the shopping center and create public seating and gathering areas. Selig says the “Paseo” corridor will feature landscaping and lighting “reminiscent of a European alleyway.” Additionally, the project will reinvigorate the façade along Peachtree and Oak Valley roads with landscaping and improved walkways.
Bonnie Dean with Selig Enterprises said the design will create a sense of place and pedestrian friendliness that is currently lacking at the development.
Selig had planned upgrades for the retail center since it completed its purchase of the property in 2020, Gouffon said. Connectivity was a priority during the design phase, which was done in conjunction with design firm ASD|SKY.
“We worked with ASD|SKY to create the Paseo which will greatly enhance the pedestrian experience between Peachtree and the tenants with entrances within the parking deck,” Gouffon said. “From there we looked at materials and features to enhance the existing facade and create a space for relaxing or gathering for guests. The design as a whole is meant to mimic the vibrant yet relaxing feel of a European alleyway with manicured landscaping and seating areas.”
The Block At Phipps is the latest property under Selig’s expansive umbrella of Atlanta properties. The company also owns the 1105 West Peachtree office tower, the Epicurean Atlanta hotel and 40 West 12th residential tower. “Buckhead has long been a retail hub for the Southeast, and we are proud to play a role in continuing to elevate the community into a premier place to shop, dine and spend time,” Gouffon said. “We are excited to continue our footprint in the neighborhood. We hope to make Buckhead even more inviting and appealing for shoppers by upgrading this corner of the neighborhood.”
