I love when a friend has something good to prove and does so.
I bet you have been thinking what I have been thinking. The Miller Brothers clothing store, tucked away in a former bungalow on a side street in the Buckhead Village, is a men’s clubhouse. I get it. The television is usually tuned to a PGA tournament or SEC football. A stocked bar serves up mellow bourbon on the rocks. And with a quick first glance, it looks like their business is primarily Peter Milar products and 5-pocket pants. Wrong. We couldn’t be more wrong. Those specific items are actually the smallest part of their sartorial story, and Greg Miller wanted to prove it to me
Truth is, so much of Robby and Greg Miller’s success can be attributed to their diverse product mix.
More things you didn’t know: they employ seven tailors sewing custom pieces for their growing private label clothing and sportswear, and they have 100% of your formalwear needs, including white dinner jackets. They can outfit you head-to-toe, just no hat, no matter the occasion.
And since neither brother is braggadocios, I’ll be the first to tell you that they are home to over twenty-four progressive and higher end Italian lines for men. Twenty-four. That’s more than anyone in Atlanta.
Indeed, sprezzatura has landed in Buckhead.
In case you missed the word sprezzatura when it was one of our 11th grade Wordly Wise vocab words, Sprezzatura means the art of looking great, without fussiness, putting a lot of thought into your clothing, only it doesn’t appear that you did so.
I suppose the twenty-four Italian lines actually makes Robby and Greg the godfathers of Atlanta’s Spezzatura. (godfather; 9th grade Wordly Wise: a man who is influential or pioneering in a movement.)
The magic of the Miller Brothers’ high quality Italian lines like Castangia is the way they drape on your body. The handmade craftsmanship and finest materials make the pieces feel like a custom make. There is nothing more handsome than the Castangia brand.
I had forgotten that Miller Brothers had a plethora of Italian. And I don’t know how I could have forgotten that because my husband owns thirty Italian shirts and over twenty Italian sport coats, each one purchased at Miller Brothers over the many years.
Also, in 2019, while I was bewildering away at a month-long French immersion course in the South of France, Jeff visited and we attended the Monte Carlo Open Men’s Tennis Championship. There, Jeff met Giovanni and fell in love with Giovanni’s sport coat. But when Jeff asked him who made it, Giovanni shook his head and refused to tell Jeff. Giovanni never talked to Jeff again. So yes, When in Rome . . . do not ask about their clothing. Anyhoo, at the Monte Carlo Open, when Giovanni wasn’t looking, Jeff snapped his photo and immediately sent it to Greg. Greg had Giovanni’s exact coat in the store. Now Jeff has Giovanni’s sport coat. So there, Giovanni.
That’s the lure of the Miller Brothers, exceptional service. I see why so many people flock there. Not every item is out on the 1,450 square feet of selling space. Robby, Greg, Jonah, Jerry, and Cole keep tricks up their stylish sleeves. When they say, “Hold on. I have just the thing for you,” and disappear, believe they are returning with a satisfied smile and a load of attractive bounty.
For the new customer, here is what you need to know. Robby, Greg, Jonah, Jerry, and Cole will stretch you. They will let you keep your style, but they will challenge you to mix it up in some small way that no one else dons. Step in and roam about with a keen eye remembering you cannot see everything just by looking. They have something for everyone. Go find your touch of sprezzatura. It’s there, waiting.
Business keeps booming on. What started almost thirty years ago as two brothers in a townhouse off East Paces Ferry with a $15,000 loan from their father has proved to be a Buckhead mainstay.
Robby and Greg’s family affair continues. Seems the retail fever is in the Miller DNA. The next generation has joined the crew. Greg’s daughter, Madison Freeman, and Greg and Robby’s nephew, Cole Einbender, have jumped aboard, there is no succession plan created or even talked about. Robby and Greg have no plans to do anything except continuing to clothe you.
While you are visiting that corner of Buckhead, check out their other eponymous store, Miller Collective. Madison is running the Collective. It’s a whole ‘nother ball of surprises full of noteworthy gifts for the howdy, the haut-y, the surfer, the kid, the hostess, the adored pet, yourself, or the book and paper lover. Between the two stores, they are capturing the cool.
Miller Brothers 3207 Paces Ferry Place (404) 233-8000 www.MillerBrothers.com
